Lead magnet, freebie, opt-in — they’re all the same thing! But if you’re still not sure what I’m talking about, no worries. Here’s the skinny on lead magnets and whether or not you need one. …
What in the World is a Lead Magnet & Do I Need One?
How to Decide What to Write For Your Business
When you’re writing for your business, how do you decide WHAT to write? There are so many moving parts these days that it’s easy to feel overwhelmed. Maybe you need to update your website copy, …
My Five Favorite Books of All Time . . . For Now
I have always loved to read. When I was a kid, I’d cruise through books like nobody’s business. My favorites back then were The Boxcar Children, Nancy Drew, Trixie Belden, The Babysitter’s Club…okay, I had …
The Most Important Thing for Writing Email Sequences That Convert
Maybe you already use email sequences in your business and you’re hoping to learn how to improve them. Or maybe you’re sitting there wondering, ‘Ummm, what are email sequences again?’ Don’t worry — at one …
3 Ways to Write Website Copy That Converts
Do you ever sit down to write about your business and think to yourself, ‘I’m trying to write website copy that converts!’? Hmmm, no? That’s not you?
Harry Potter Birthday Party Planning Ideas
We love Harry Potter in our house! And since I’m still waiting for my own Hogwarts letter, I like to live vicariously through my children. So when my daughter told me recently that she wanted …
How to Stay Focused While Working
Listen while you work. 🎵🎧 Do you ever sit down at your desk, fresh cup of coffee at your side, motivated to get stuff done and conquer the day . . . and realize that …
Slow Down and Breathe
Guys. I legit walked into a door yesterday and bruised my eye. No joke. And as icing on the cake, it was in front of all the other parents in the pick-up lane at my …